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Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s.For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I've found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.All along, I've sold through speeches (I love getting paid to do my own marketing), over the Web (the first of my four websites went live in 1996), to clients at my office, who stare at a rack of my work throughout their entire appointment, and through
an extensive effort to create "buzz."The great thing is that *anyone* can generate buzz. Three of my techniques:1. Be a source or guest for conventional media. I've been quoted in Reader's Digest, the New York Times, Woman's Day, Bottom Line, the Wall Street Journal, Christian Science Monitor, Los Angeles Times, Inc, and dozens of other well-known and obscure publications (see a detailed list at http://www.principledprofits.com/pressroom.html). I'm also a call-in guest on at least a dozen radio shows per year. Whether
or not I sell a lot of books directly through these interviews, I definitely create a lot of buzz (search for my name at Google and see for yourself)--and the best interviews sell a number of books through my websites or toll-free numbers.Here's my "secret weapon" for getting coverage: a service that sends source queries from journalists working on
stories. (Find out more at http://www.frugalmarketing.com/prleads.shtml)2. Find your niche on line, and participate actively. There are literally hundreds of thousands of "communities" online: virtual watercoolers where people gather to talk shop: mystery, historical novel reading groups, professionals in every line of work. Find a group whose audience is the same as your book,
and participate often. I currently participate in three groups for small
press publishers (a primary market not only for my books but for my copywriting services, a group for Internet marketing professionals, three for professional PR and copywriters, and several others. Yes,
I spend an hour or two per day keeping up with--and participating on--these lists, but the impact on my business is huge.3. Distribute content. Articles, book excerpts, blogs...if you write often enough about a subject,
you become an expert. And you can find dozens of websites, discussion groups, print newsletters, 'zines, even radio shows--all hungry for well-written, informative material. You get "paid" with a
few lines of blurb and contact info.For my new book, "Principled Profit: Marketing That Puts People First," I am adding two things to
the mix: a network of independent representatives who will sell my book on commission--thus reaching new networks I've not been able to reach on my own--and aggressive pursuit of corporate sales. I've had my first success with the latter: 1000 copies to a prominent airline. And that means the book was already profitable before it rolled off the press!
Shel Horowitz, author of *Principled Profit: Marketing That Puts People First,* *Grassroots Marketing: Getting Noticed in a Noisy World,* and four other books, offers affordable, effective copywriting and strategic marketing planning to clients on three continents. He is the originator of the Ethical Business Pledge Campaign to change the World at http://www.principledprofits.com/25000influencers.html. His sites at http://www.frugalmarketing.com and http://www.principledprofits.com offer hundreds of useful articles for entrepreneurs and marketers, including the complete back issues of his FREE Monthly Frugal Marketing Tips. Shel will be glad to help you create your next press release, sell sheet, web site, or other marketing material. He can be reached at firstname.lastname@example.org, 800-683-WORD.
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Sell Your Book with Pennies
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.
How to Self Publish and Promote Your Own Book
If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.
Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great opportunity to convince them that your book is necessary for their pleasure or success.
Ten Ways to Make Your Book Outsell Another
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1.
Looking to Sell Your Book for a Good Price?
Many self-publishing authors plan on eventually selling theirbook to a large publisher at a good price. The fast track way toachieve this goal is to push up the market value of a book with apush v.
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs.
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do.
Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Plays Well With Others to Become an Instant Author
You wrote a tips booklet. Maybe more than one.
Top Ten Getting Started Tips to Market Your Book and Business
Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
Seven Really Truly Unique Ways to Sell More Books
These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.
Spend a Little Time, Get Free Books Online
There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them.
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1.
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive.
Publishing Your Book-What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher.
Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review
You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written.
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