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Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.
It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.
Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ANYTHING to happen you'll need to know a few things about yourself and your book -- and be able to communicate them very clearly.
1 -- What is your definition of success for your book?
Some authors write and self publish for themselves and their families only -- they don't dream of their books as bestsellers in the marketplace. Some authors write for a very specific personal need to tell their story. Some have unique insight into very specific topics. Many have dreams of seeing their book in the front of Borders or Barnes & Noble. Each author is different, but you MUST decide what your real definition of success happens to be. Don't try to pursue a goal that may not be what you actually feel is important.
2 -- Who will buy your book?
This is the big secret to sales success in self publishing. Target your marketing to your potential reader -- and have it be someone who is reachable.
"Everyone will want to read my book!" Sorry, but that doesn't work. Even the absolute best selling books - that sell 2 or 3 million copies in a year -- only penetrate to a very small percent of the population. Sales success for your book will be driven by defining a very clear picture of who is interested in what you have to say.
And -- they must be identifiable: Make a list! Which groups would be interested in your book? Why? Who is next? Why should the need or want your book? (remember this - someone is more likely to buy something they NEED before something they WANT)
Now -- narrow it down even more. Years ago books on computers were all the rage -- the market was saturated at the "beginner" level, and it seemed impossible to get anymore books into consumers hands. Then a company came along with the bright idea that they would write a computer book for beginners - but beginners who felt intimidated by their computers - and the now ubiquitous and quite famous "For Dummies" series was born - at the time the books hit, there were nearly 3 dozen titles out for beginners. Yet this one scooped up nearly a 70% market share overnight. The rest were left to fight for the scraps. Find a unique angle about your book - and don't try and be everything to everyone, because you can't -- instead target 100% of a specific part!
3 -- Where will you sell your book?
Start Worldwide (world wide web that is) and then get local: Where are your customers? Probably scattered around the country. Use the power of print on demand and just in time fulfillment to deliver books all across the nation without having to print hundreds at a time. Where does your customer hang out online? What magazines and papers do they read? What stores do they frequent -- that AREN'T bookstores? What associations, clubs, or affiliations do they join? What conventions to they go to? How can you reach them? Promote your books where you find your potential buyers.
4 - How will you promote your book?
The least expensive and most effective ways to promote books are with book reviews, news releases, search engine registration, and some form of highly targeted direct advertising - such as email campaigns, news releases, and pay-for-performance click through advertising. Longer term promotions include author signings, TV and Radio spots, and tradeshows -- these are also the most difficult, time consuming, and expensive to secure.
Do NOT neglect the power of you the author -- many publishers promotional packages include materials that can help turn you into a promotional machine. Business cards, posters, bookmarks -- all are available to support your marketing efforts.
Follow these steps on creating a plan for your book, and you'll find it much easier to create an effective and efficient marketing program for your book.
Ray Robinson is a partner in Dog Ear Publishing http://www.dogearpublishing.net a self publishing services company specializing in delivering "high touch" services to the author community. His company provides a full range of services to authors, from editorial to page layout to marketing and fulfillment.
Book Marketing - Google News
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Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1.
Top 10 Tips for Book Titles that Sell Well
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.
Top Ten Non-Techie Steps to Market your Book Online
Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site.
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer.
Best Sellers Aren't Written - They're Made - It's All About Promotion
Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow.
How to Create an Amazing Author Website
Without a website, an author is unknown.Without a website, an author sells fewer books.
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive.
Get Rich Writing Fiction
Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written.
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
Writers: The Truth About Advertising, Publicity, and PR
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead.
How to Market Your Unsold Books on the Internet: Its Easy
Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true.
Top 5 Book Selling Tips
TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author.
Plain Speaking - 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling.
Sell More Books With an E-mail Newsletter
NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g.
7 Vital Book Promotion Tips
As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It's not magic.
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so.
Are You Ready For The Publishing Revolution?
Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn.
Secrets to Selling Books by Mail
This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment.
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