Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

The Booklet Journey Opening a New World


1991 was a pivotal year in my life. My professional organizing business was 8 years old.

The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.

That's when I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations." I do business presentations, and the price was right. I sent for it. My first reaction was, "gee, I could knock something like this out about organizing tips.'" Then I threw it in a drawer.

Six months later I was in my office, bored, baffled and beaten down by the slow economy. I had no money. I mean no money!

I remembered that little booklet. I had no idea how I was going to do it, but something hit me, and I knew I had to produce a booklet on organizing tips.

I started dumping all those ideas I ever had about getting organized onto a file on my computer. These were all pearls that came out of my mouth when with clients or doing a speaking engagement or a seminar. I could do a booklet on business organizing tips -- a 16-page tips booklet, fitting into a number 10 business envelope. The booklet was '110 Ideas for Organizing Your Business Life.'

My first run was 250 copies. That was the most expensive per-unit run I made, but I needed samples to distribute to start making money. It took a few months to pay the printer only $500.

The only way I could think of selling the booklets was by sending a copy to magazines, asking them to use excerpts and put an invitation at the bottom for readers to send $5 plus a self-addressed stamped envelope. I had no money to advertise. Then the orders started dribbling in, envelopes with $5 checks in them or five one-dollar bills. The day the first one arrived seemed like manna from heaven:$5! The fact it took 6 months from first writing the booklet until the first $5 arrived didn't matter at that moment.

I cast seeds all over the place, hoping some would sprout. I found directories of publications at the library and started building my list.

Finally, February of 1992 'the big one' hit. A 12-page biweekly newsletter with 1.6 million readers ran nine lines of copy ABOUT my booklet. They didn't even use excerpts!! That sold 5000 copies of my booklet. I distinctly remember the day I went to my P.O. box and found a little yellow slip in my box. It said, 'see clerk'.

There was a TUB of envelopes that had arrived that day, about 250 envelopes as I recall, each with $5 in them.

Round about June, I stopped to assess what had happened. Was I making any money? By then, I sold about 15,000 copies of the booklet one copy at a time for $5. My financial records showed I tediously generated not a ton of money.

Some lessons along the way were expensive ones. My bank charged $.12 for each item deposited. My first bank statement had a service charge of $191.

Some wonderful things happened selling those 15,000 copies.

* A public seminar company hired me to record an audio program based on the booklet. I can sell that tape to my clients as well and it led to a 20-minute interview on a major airline's in-flight audio programming during November and December one year.

* A manufacturer's rep decided to send my booklets to his customers that year instead of an imprinted calendar. 5,000 imprinted copies, including my contact information with theirs.

* A company hired me to write a booklet that was more specific to their product line.

* Paid speaking engagements came from people who bought the booklet.

Things were picking up. One day in June I was bored. I opened one of those advertising card decks that come in the mail. "Here's a company that ought to see my booklet. And another , and another. ' Each got a booklet.

Less than a week later, a woman called, asking the cost of 5000 customized copies for an upcoming trade show, and could I match a certain price.

I slightly underbid her price, she was thrilled and the sale was a done-deal. I thought, 'oh, this will be easy to sell large quantities now'. Wrong. It was another three-four months until the next large-quantity sale. But, the trade show they were attending was an organization I had contacted about getting my booklet into their catalog. They rejected it because I wasn't in their industry. So, my buyer had bought 5000 copies of my booklet, with my company information in it, to distribute at that trade show. I loved it!

One day, a guy I know from a major consumer mail- order catalog company said, 'Why don't you license us reprint rights to your booklet? We can buy print cheaper than you. Charge us a few cents a unit and we will do production. 18 months later, the sale happened: a non-exclusive agreement for them to print 250,000 copies. We exchanged a five-page contract for a five-digit check.

They provided the booklet free with any purchase in one issue of their catalog and made a 13% increase in sales in that issue. They were happy. I was happy.

In spring 1993, I designed a class on writing and marketing booklets and wrote an 80-page manual. The class was small and mostly people I knew. They paid me money, and I had a chance to test-run the class. I then had another new product: a manual, a blueprint of how I had then sold more than 50,000 copies of my booklet without spending a penny on advertising.

August 1994, I discovered Compuserve. My sole purpose for getting online was to market my business. The third day online, I saw a forum message from a guy from Italy who had a marketing company there. His client base was small businesses and companies who served small businesses. I sent him my booklet. He liked it and we struck a deal. He translated, produced and marketed it, and paid me royalties on all sales. That January he wired several thousand dollars to my checking account from Italy. It was the first sale of 105,000 copies to a magazine that bundled a copy of my booklet with one issue of their publication.

To that point, I sold more than 500,000 copies of my booklet, in three languages, without spending a penny on advertising. One slow week, I posted a message on some Compuserve forums about the story of the Italian booklet as an example of an online success story. Even though blatant selling is not allowed, creating mutually beneficial relationships is. I had received money from someone I had never spoken to and had only communicated with online, by fax, earth mail and EFT. The booklet has been licensed into the Dutch language, 13 years after the booklet was originally written.

I discovered licensing opportunities for my booklet content in other formats. Two different companies who produce laminated guides (one hinged, the other spiral bound) licensed my content.

Tips Products International was created as a business of its own, providing products and services to people wanting to write, produce, and market their own booklet, or have much of it done for them. We write tips booklets for clients based on their raw print materials. Three home study packages have been developed:

? How To Write and Market Booklets for Ca$h

? How to Promote Your Business With Booklets

? How to Make Huge Profits Licensing Your Booklet.

Resellers around the world distribute my courses and services I've been invited to speak nationally and internationally, in person and by Teleclass, about how to write and market booklets, how to promote a business with booklets, how to leverage a single booklet manuscript into an entire product line, and electronic publishing.

I never could have written a business plan for how this unfolded. Clients are surpassing my own sales results of personally selling almost a million copies, without spending a penny on advertising. We have all learned plenty since the original organizing booklet was written in 1991.

Paulette Ensign has never taken a business course. She taught string instruments in public elementary schools for eleven years, became a Professional Organizing Consultant, and went on to create a business based on the niche of booklets. Visit her web site at http://www.tipsbooklets.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The old-fashioned mail-order catalog gets a new lease on life - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog gets a new lease on life
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

How marketing shaped Thanksgiving as we know it - Hot Springs Sentinel


Washington Post

How marketing shaped Thanksgiving as we know it
Hot Springs Sentinel
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...
How advertising shaped Thanksgiving as we know it Washington Post

all 743 news articles »

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe. There ...

Adrian Tatum Releases Landmark Book Get 25x More Leads, a Guide to SEO and How to Attain Online Success - Digital Journal


Adrian Tatum Releases Landmark Book Get 25x More Leads, a Guide to SEO and How to Attain Online Success
Digital Journal
To help a business and their marketing team make the most of their business and make sure that they have a good online presence, Basmark SEO London CEO has published a book with tips and information on the best search engine optimisation practices. The ...

and more »

Why turkey, cranberry sauce and pumpkin pie? Marketing. - Houston Chronicle


Houston Chronicle

Why turkey, cranberry sauce and pumpkin pie? Marketing.
Houston Chronicle
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...

and more »

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Once the author earns the reader's trust with one book, price is less of a factor. 10. Always Release with a Preorder. Books released as preorders sell more copies because preorders enable more effective book marketing. Much of this benefit is on ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
While writing, Brier searched amazon.com for books about branding, which yielded more than 8,000 results. “Will your brand's message engage your audience in 8 seconds?” Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Deadpool 2 | Official HD Deadpool's "Wet on Wet" Teaser | 2018 YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
Anyone who has published in South Africa knows how difficult it is to get books out there. With a limited market and a discerning readership, authors need to employ all sorts of ideas in order to make sales. I know this because I have published and ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links