Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Top Ten Ways to Promote Your Books Through Flyers


A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

1. Include a colored picture of your front cover.

People want to see what your book looks like. Color is great, but not always necessary. Make sure your colored book cover copies well in black and white. If you do use color, make your book cover background white with colored lettering, so you don't go through a $35 ink cartridge too fast.

2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover.

Here's a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy--Show those benefits.

3. Include some juicy excerpts from your book.

Prospective buyers want to see a sample of your writing, especially if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction.

4. Include your picture with a brief biography near it.

People want to see what the author looks like. Place it on the right side of the flyer if possible.

5. Add praise from others.

Testimonials are the most significant way to market your book. The praise doesn't have to be from famous people. Use a man/woman on the street opinion. One client/author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer's bottom.

Include your book's ISBN number, Web site URL, your email, toll-free number and discount information.

7. Make it easy for your reader to buy.

Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax.

8. Give your prospective buyers all the ways to stay in touch with you.

Some people will not buy online or use a credit card. While most small business people are ready for these, it's a good idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer! Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a decision.

10. Use the backside of the flyer.

You really waste this space if you don't put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there.

Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. Print hundreds, even thousands, so your book buying public can easily purchase your book.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News


WV News

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
WV News
I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

Can You Revise a Book to Make It More Woke? - Vulture


Vulture

Can You Revise a Book to Make It More Woke?
Vulture
Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Selected New Books on Higher Education - The Chronicle of Higher Education


The Chronicle of Higher Education

Selected New Books on Higher Education
The Chronicle of Higher Education
Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

and more »

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Forbes

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Forbes
Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

and more »

New Marketing Campaign Launched for Self-help Book - Benzinga


New Marketing Campaign Launched for Self-help Book
Benzinga
Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times


Seattle Times

Why a group of Seattle mothers and children came together to write their own alphabet book
Seattle Times
During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

7 Content Marketing Books to Read in 2018 - Entrepreneur


Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links