Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Make your Book Stand Out From the Crowd: Know your Audience


Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."

Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for your target audience focuses your writing and gives your book a great advantage because you know and can communicate your unique selling point. (USP). Now, your book will stand out from the crowd. Although everyone won't buy it, it will sell more copies because your targeted book buyers really want your message.

How do you know who your audience is?

The biggest mistake most authors make is that they don't write for their one preferred audience. If an audience is "everyone," the book doesn't have an angle. Without a focus audience, it has too much competition among other popular authors. The "Dummy" books have done well because they have one particular focus--beginners.

Know your audience inside and out through the "Audience Profile."

What do they look like? How old are they? Male? Female? Age? Baby boomers? Seniors? Entrepreneurial? Corporate? Are they middle or upper class? What kind of work do they do? What is their income? What do they spend discretionary time and money on? Where do they live? What books and magazines do they read? What values and attitudes are reflected by those books? What are their interests, hobbies, and values?
Are they Internet savvy? How much will they be willing to spend on your book?

What challenges do they face that they want answers to? Are they business people, retired people, over 50? What radio shows do they listen to? What TV programs do they watch? What do they do with their free time? What events do they attend? What organizations do they belong to? What causes do they support? Are they Internet savvy? What kinds of sites do they visit and bookmark? How many of them are out there to sell to? What do they want? Need?

Go to your library or Internet to research just how many people belong to your audience. Ask for the reference books that have census and other information. All agents and publishers will want this information from you to include in your book proposal.

Even if you publish this book yourself, do some market research. Research can help you with numbers: 45 million readers read new age books; 65 million baby boomers and 60 million seniors are out there. They buy online, too. Think of one segment of these groups your can write and market for: New Age newly divorced-age 50 and up; senior women creating a new career at 60; Baby boomer working mothers who want healthier food for their children.

By writing a book with an angle, you will attract your preferred audience because your whole book is devoted to answering its concerns.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Storiad: a new digital chapter for the book industry - The Sociable


The Sociable

Storiad: a new digital chapter for the book industry
The Sociable
As independent authors struggle to promote their published works in an incredibly competitive market, there is more pressure than ever to find easy and effective tools to streamline the process of a successful book campaign. However, a new character in ...

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax - Jacksonville Business Journal


Jacksonville Business Journal

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax
Jacksonville Business Journal
In March, Jacksonville Public Library held its first “Jax Book Fest” and invited local authors, zine creators and poets to exhibit. On Jan. 17, 2018, the University Park Branch library will host a local author program, too. There is a push, Smith said ...

The old-fashioned mail-order catalog is making a comeback - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog is making a comeback
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe. There ...

Why turkey, cranberry sauce and pumpkin pie? Marketing. - Houston Chronicle


Houston Chronicle

Why turkey, cranberry sauce and pumpkin pie? Marketing.
Houston Chronicle
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...

and more »

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Once the author earns the reader's trust with one book, price is less of a factor. 10. Always Release with a Preorder. Books released as preorders sell more copies because preorders enable more effective book marketing. Much of this benefit is on ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
While writing, Brier searched amazon.com for books about branding, which yielded more than 8,000 results. “Will your brand's message engage your audience in 8 seconds?” Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Deadpool 2 | Official HD Deadpool's "Wet on Wet" Teaser | 2018 YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
Anyone who has published in South Africa knows how difficult it is to get books out there. With a limited market and a discerning readership, authors need to employ all sorts of ideas in order to make sales. I know this because I have published and ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links