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How a Book is Born: One Authors Story
Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.
The saying goes if you write a page a day, at the end of a year you'll have a book--a big book at that! But then, why think so big?
Twenty-five years ago, I gave Speedreading and Memory seminars. I thought of myself as a teacher or trainer, not an author. After joining Toastmasters and National Speakers Association, I learned enough to strengthen my presentations to promote my personal growth skills business.
My audiences from corporate and community education wanted handouts to take home with them. Seeing a need I revised and edited my how-to articles, then bundled them into short books. The articles came from my talks, wide research, and my own experiences. I wrote the books I needed and wanted to read. So can you! Check out your files today, and see what undiscovered gems are there.
Only 10-60 pages long, these books were quick and easy to write. I priced them for my health and personal growth audiences as well as offering my proven consulting expertise to corporations.
Presenting 15 public seminars a month, these simple short books sold well at the back of the room as well as leveraged higher priced corporate training, all enough to make two-thirds my income for the next 15 years.
The irony of this story is that I did write a long book--sort of. At 160 pages, Passion at Any Age is complete, but my passion for it has waned. Following the traditional route, I submitted a book proposal to 30 agents. Five liked it, but their limited book tour offers and knowing I'd still have to promote it myself, made me think. Too much time and money down the drain unless I was already famous. I ended up giving away a chapter at a time to my book clients to inspire them. I also realized you can't market effectively more than two or three products at a time.
Since my book writing, publishing and promotion knowledge made me a savvy expert, I offer ten new eBooks on Book writing, Online promotion, Web marketing and copywriting, and ePublishing as well as one-on-one coaching and teleclasses, so clients can learn by their preferred style.
Remember, your book is your business card and helps evolve your business. Through writing a book, you not only help your audience solve a particular challenge, you share with the world your unique experience to make a difference in people's lives. Your book is an extension of yourself, your skills, and your own style. It will bring you consistent, monthly income as it does for me.
My 20 years research and weekly seminars on how to write a book have come full circle. As a book coach, now, I encourage professionals to write a book--just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don't want to spend all of your time on it.
Begin your book today by writing an article that answers one of your book audience's challenges or problems. You can then, string several articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats.
Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly--the way they want it.
Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don't want to spend time reading a long book.
Will business people buy your book? Yes! They are hungry for information--information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as "presenting useful, practical information," or "presenting material that could change a life," or "creating a deeper understanding of human nature," your book will be a great seller.
Feel the sense of completion by writing your book this year. Don't worry about how long it is, its format, how much it will sell for. Remember, like me, you can write your print and eBook at the same time! And keep it going for your lifetime.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
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Book Signings Are Pure Gold
So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them.
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Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down.
Top Ten Non-Techie Steps to Market your Book Online
Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site.
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Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do.
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Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article.
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Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher.
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Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking.
Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2
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The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie.
Get Rich Writing Fiction
Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written.
Creating a Book Poster
Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.
Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever
If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world.
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
Top 5 Book Selling Tips
TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author.
Writers: The Truth About Advertising, Publicity, and PR
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.
Ready, Set, Go Sell Your Book In The Real World!
We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it.
Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Book Titles that Make Big Bucks
Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list.
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