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Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Speaking directly to your reader on each page makes you the savvy author your readers will appreciate and respect. Solving your audience's challenge or problem creates happy customers who will spread the word about you and your book. Which audience below will want to pay $15-$40 for your book?
Which of These 5 Audiences Suits your Book?
1. The Audience you Meet in the Mirror
Authors write books because we love the ideas, the content, the skills we will share. We usually write the book for ourselves first. Have you heard, "I wrote the book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For instance, www.stopyourdivorce.com's book already has an audience who wants a solution now. They are desperate at this point, and will do anything. They will pay any price for your magic pill and will buy on the spot.
In just 2 years this site sold 150,000 books. The author answered the rejected spouses' dilemma compelling them to buy now.
Divorce often comes as a surprise, so without much time to negotiate, and because of great pain and discomfort, this audience wants a cure right now. It's only after the doctor announces a prostate serious problem that most men look for an answer. Prevention didn't appeal to them. Only the doctor's wake up call prompted action.
The more narrow the target, the more angles your book takes, the easier it is to sell
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to go--fast! This audience wants to know how to do something-- to write a book, to make money Online, to promote their business Online, to put up a top-selling Web site. They also are looking for the least expensive way to accomplish their goals. No more money down the drain for them.
For instance, print and ebooks that show entrepreneurs a short cut to finish their books, and get them sold fast, so their cash flow builds big enough to multiply profits fast is the right audience for books about publishing, business or book promotion.
Once the book is near completion, how can authors make continuing sales that make up one-fourth to one-half of their income? Still relatively unused, the Internet provides this answer because of so little competition there.
4. The Massive Passionate Audience.
These are the readers of the Chicken Soup series. Think about the 70 million plus sold so far, and the authors didn't even have to write the book. Full of inspirational short stores, this audience responded well. The authors did, however, put on a full-blown marketing campaign for years.
Your book will have a lot of competition in this category, yet the sheer volume of sales like the 70 million who shop Wal-Mart every day can make up for that. One client wrote a how-to book aimed at the now 70 million baby boomers out there called "Put Old on Hold." She's an inspiration herself--looks and feels like 50.
Think about your book. Is one aim to entertain and inspire?
5. The Online Audience of Millions
If you are like me, you love your book(s) and want others to benefit from reading it. But, if you are discouraged at the number of sales through traditional methods, you may want to consider the Internet.
First, when you write for Online, you can offer your print book electronically, now known as an eBook. You need make only a few changes such as shortening up your chapter, paragraph and sentence length. Busy people who shop Online want their information concise, clear, and cohesive. They don't need long stories to learn a point.
This audience is more than happy to download and print out chapters of your book. They will appreciate your book in 81/2 by 11" form or other, and think total page length up to 99 acceptable. The savvy author can make many more sales by dividing and conquering. A 15-page chapter can become a short eBook. You also have a built in promotion machine in your book, because you excerpt short pieces to submit to Online ezines and Web sites as this article excerpt from the eBook.
E advantages include no telling or selling in person, no travel, more convenience such as instant delivery and reaching greater numbers of your target audience. The author keeps all the profits, and doesn't have to package and mail. His faster sales bring him marketing and promotion money--where most authors don't usually succeed. He can invest in books, seminars, coaching, or teleclasses to bring him up to speed.
Every day you can reach 1000's, even hundreds of thousands, using simple Online promotion techniques. Here you can sell your book through subtle forms such as the Free article or ezine. The varied Online audiences including personal growth and business want Free information. Your book sales will multiply fast because in every email you send out, you include your signature file that leads people to where you sell your book.
Even the newbie or non-techie like myself can benefit from writing for the Online audience.
Use these "know your book audience" tips and examples to write compelling copy that will guarantee your writing adventure a true success. Your audience awaits!
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at Judy@bookcoaching.com
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The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
Book Signing: Fun and Profit for Writers and Readers
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need. Many writers think that all they need is a good editor and their book will be ready for publishing and promoting.
The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie.
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do.
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
Does Your Book Cover Pass the "Ignore" Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs.
Publishing Your Book-What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher.
Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money.
How to Self Publish and Promote Your Own Book
If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
Sell Your Book with Pennies
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.
Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down.
Navigating the Amazon Sales Ranking
First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best.
Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1
How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Let's say someone expresses an interest in your book.
Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.
Secrets to Selling Books by Mail
This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment.
Speaking for a Publication
Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book.
Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity
We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books.
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