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Authors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.
After a while I started thinking that I'd painted a rather bleak picture of the entire industry and realized that while yes, many self-published books make very little money, there are exceptions, and his book - or your book, could well be the exception.
Success stories are not hard to find. There's MJ Rose for instance, who published her first book electronically and later sold it to Doubleday. Since then, her career as an author has taken off and she recently announced the sale of three paranormal thrillers.
One of my former clients, Paul Clayton, used Booklocker to produce his war novel Carl Melcher Goes To Vietnam and it was picked up by traditional publisher, Dunne Books. Likewise, Marnia Robinson whose Peace Between the Sheets, was also purchased by a traditional publisher after its release through Booklocker.
I had another client, also published through Booklocker, interviewed on both 48 Hours and Good Morning America. Yet another sold almost 1000 books in two days, although he did not use any self-publishing company and managed the project independently.
According to industry experts (read: those who stand to make gobs of money if you self-publish) there's little chance that a new author will be able to sell a book to a traditional publisher in today's market. At least one company owner will quickly assure you that even if you do manage to sell your book, you won't get a large advance, if you get one at all. Perhaps. Whether it's true or not, this certainly wasn't the case for 27-year-old Marisha Pessl whose first novel recently sold at auction for hundreds of thousands of dollars.
The fact is that if you have a good book and there's a market for it, there's no need to let others dissuade you from trying to find an agent or traditional publisher, if that's the way you want to go. There are also many reasons to self-publish (particularly if you have a niche market). Just make sure the advice you're receiving is unbiased.
Cathi Stevenson is a former newspaper writer and editor who has more than 2,000 published articles to her credit. In publishing since 1981, she opened her own book cover design company in 2000 and since then BookCoverExpress.com has created more than 650 book covers for independent publishers and presses of all sizes. Read more of Cathi's articles about publishing at: http://www.thoughtblog.net
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What's Wrong with the Internet? It Must be Broken!
After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.
How to Get More Readers For Your Book
Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book.
Online Book Promotion Beats Traditional Seven to One - Part 2
Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books.
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook hadvery poor sales for her books.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits.
How to Grab the No.2 Spot on Amazon for Advance Book Sales
When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.
Do You Long To See Your Books Published And Selling From The Major Chains?
To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre.
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn.
Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money.
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need. Many writers think that all they need is a good editor and their book will be ready for publishing and promoting.
The Perfect Book and Where to Find It!
If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the sooner your book is ready to sell, the sooner you'll make money from it.So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!1) Profit From Resell RightsResell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business.
Interview with Book and Marketing Coach-Judy Cullins - Part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.
How Many Ways Can You License Your Tips Booklet?
You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book.
You , Your Book and the Internet!
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better.
How to Schedule a Book Signing
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign.
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn.
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1.
How to Make Money With Your Short Stories, Poems, Essays, and Novels
Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article.
A First Time Authors Publicity Kit Materials
If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.
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