|The Book Marketing Information Site||
Let us create a 3d Digital eBook for you! DigyCat.com
Colour and Book Covers - What You Should Know if Youre Self-Publishing
Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe. It's usually more expensive than process color printing.
Process color is the most common choice for book covers, particularly self-publishers. Process colors are commonly known as CMYK colors. C (Cyan) M (Magenta) Y (Yellow) and K (Black) are the four colors of ink that are mixed together to come up with the colors you see on your book cover. With digital printing (also called print-on-demand or POD) it's usually necessary to pay for use of all four colors. If you're printing offset, then you might be able to save money by using only one or two of these colors. The most common choice would be black (since your bar code and interior pages will probably need to be black, anyway) and either one of Cyan, Magenta or Yellow.
It's important not to confuse what you see visually as only one color, or four colors, or 10 colors, with what the printer will consider to be one, two, three or four colors. Your cover may have a solid pink background with black text, but still be a four color cover. That is because all four colors, CMY and K were used to create your particular shade of pink or black. I'll illustrate this using Cyan, which you can view at: http://www.bookcoverexpress.com/colors.jpg
Now it gets more confusing. Aside from PMS colors and CMYK colors for ink, computer screens can only read and show you something called RGB colors. The RGB stands for Red, Green and Blue. While CMYK colors absorb light, RGB colors reflect light. What this means is that in the CMYK gamut, absence of all color (C at 0%, M at 0%, Y at 0% and K at 0%) will produce white (also called reverse). That is why CMYK colors are called Subtractive - the more color you subtract, the whiter the color. However, in RGB it's the opposite. The more color you add, the more white you have. RGB colors are called Additive. The white on your computer screen is actually 255 Red, 255 Green and 255 Blue. If you add into the factor that computers are also being lit up from behind, monitors vary, screen settings and operating systems and software varies between programs and between user settings, which anyone can change, you can understand why trying to judge what a color will look like in print on a screen can be tricky.
The only way to ever know for sure is to either go into the print shop and choose a color from their color swatches, or wait until the printer sends a print proof. Even the above color sample I pasted in is actually only an RGB rendition of the CMYK colors. And yes, even the CMYK in PhotoShop is only a close, RGB representation of the CMYK colors.
To be honest, it's rarely an issue. The colors are pretty close and most experienced designers and printers will be able to help. It's only in areas where you need to have an exact match, such as the university logo color I mentioned earlier, that you may want to get more hands-on with color management and discuss the issue with your printer. Your printer will probably be able to supply you with the CMYK code or PMS number that you need and you can give that to your designer.
There are things to watch out for, though, especially if you're switching from the RGB color gamut to CMYK "on the fly." Industry-standard programs such as those produced by Adobe and Quark are fine, but I've seen some people actually create covers in programs developed by Microsoft. Since these programs only work in RGB, color management is an issue. Some shades of blue, green and pink are particularly difficult.
At this link: http://www.bookcoverexpress.com/rgbpink.jpg youwill see an RGB repesentation of what can happen when proper color management is not employed. Although this is dramatic, it is pretty much what happens with this particular shade of pink. CMYK colors are often more subdued than their RGB counterparts. The CMYK color range is smaller, plus the absorption of light really impacts things.
For more information on colors check out these sites:
Cathi Stevenson is a former newspaper writer and editor who has more than 2,000 published articles to her credit. In publishing since 1981, she opened her own book cover design company in 2000 and since then BookCoverExpress.com has created more than 650 book covers for independent publishers and presses of all sizes. Read more of Cathi's articles about publishing at: http://www.thoughtblog.net
Book Marketing - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs.
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do.
Marketing for Writers When Writing Just Isnt Enough
Many writers write for the experience. Others dream of having a number one best seller.
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myselfso I can improve at my own book signings. After completingthe survey, I saw the wealth of insight it had given me.
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator.
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
Successful Book Marketing The Natural Way - Part 1
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart.
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
Looking to Sell Your Book for a Good Price?
Many self-publishing authors plan on eventually selling theirbook to a large publisher at a good price. The fast track way toachieve this goal is to push up the market value of a book with apush v.
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive.
The Book Signing
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time.
Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review
You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written.
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn.
FSBO Author believes in Bookswaps
Hi Noel,I absolutely love your website, As an MS sufferer I intend to buy your book and get "Back onto my feet." My motto this year is, "Again Alive In 2005!"I have published a book also.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.
Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1.
Poetry Chapbooks: Ten Tips for Promotion
There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company.
The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie.
PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us
© www.PrimeNews.biz - 2012