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Distribute Your Self-Published Book - Part 1
Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months?
New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble.
Authors go through many hoops and snags to accomplish this-- what I call the "traditional publishing nightmare" of inefficiency and lack of support for authors. Usually the author only gets around 10% royalties and has to pay back all promotion expenses such as book signings. So many hoops, some give up. So many authors I speak with who have gone this route still have hundreds, even thousands of unsold copies littering up storage space. Talk about discouragement.
Distributors Can be Dangerous to Your Book's Health and Your Wallet
One author wrote, illustrated, and marketed six beautiful children's books. Her books were well reviewed and received. For some time, the profits rolled in until her distributor went bankrupt, owing her $160,000. After she stopped crying, she decided to take her books on the road-to local fairs and talks where she could KEEP all the profits.
Distributors take quite a chunk of money from the author's profits too. They charge the author for storage, and when books are returned, the author loses those sales, and has to pay the distributor too. Authors lose from the bookstores because their payment is late or unreliable. Some authors wait way beyond 90 days. In fact, many just don't get paid. Writers are not always good at collections either. These middlemen not only take most of the author's profits, they cause much stress too.
How Can Self-Published Authors Distribute?
Self-published books include: print books (perfect bound, comb bound, print on demand or print quantity needed, or stapled) or eBooks (sent over Email through Word or Portable Document Files)
For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders.
1.Distribute through the Press.
-Create a "Power Press Release" (include tips and how-to's)
2. Distribute through a local Talk Show-Radio and TV or guest speak for another person's teleclasses.
Just a phone call away you can reach 100's of people interested in your book's topic. Do some research on www.teleclass.com. From my guesting with other experts every 2 months, new clients come; new book and teleclass sales increase to make up half my income.
On the talk shows or the teleclasses, offer the audience a free report to capture their email addresses. You can also send it through your host and she will distribute that information to her large email list. Of course you include your sales-pulling signature file at the end.
3. Distribute at local talks to groups. Sell your print books at the back of the room. Take a clipboard and capture everyone's email at the talk. These people become your dedicated sales force and tell others. Word of mouth takes up to one or two years, so be patient for results. Check your library for Clubs who need free speakers.
Develop a selling two-sided flyer with testimonials, your book cover, excerpts, and an ordering coupon. Take books and flyers with you everywhere. Offer to all you meet, even your dentist!
Authors need to be proactive in book promotion because publishers won't do it for them. (Part 2 of this article is available)
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Book Marketing - Google News
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How To Get The Most From Your Free eBooks Marketing Campaign
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Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1
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The Book Signing
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Navigating the Amazon Sales Ranking
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Media Events for Book Promotion
"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).
Speaking for a Publication
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Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.
Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is.
Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
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