Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore


When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't. Why?

Because you are not famous, your publishing support amounts only to a three-month book tour, billed against your sales. Your book's shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Another reason bookstores disappoint the author is that most people go into the store to browse. They want fiction, some non-fiction, but they aren't sure what. If your book is shelved among more popular authors, potential buyers will pass it by for the well-known name.

Marketing guru, John Kremer, author of "1001 Ways to Market Your Book" says "I'm glad I don't rely on retail "brick and mortar" bookstore sales for my income, but it will be nice to add that icing on the cake into my cash flow again."

Before his updated version this year, in three years, John has sold 45,000 copies of his book. He is a marketer par excellence. He uses non-traditional marketing strategies; his web site, his ezine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back of the room sales from speaking engagements.

Because John is a recognized name, he gets a lot of shelf space in the bookstore--cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers to the store.

In one book coaching session, a new client thought he wanted to sell to the bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go to the "brick and mortar" bookstore for a business book? Or, will they be more likely to subscribe to online business ezines or visit a business Web site for specific kinds of business books?

Your book coach knows that online promotion is the cheapest, easiest, and most profitable way to sell books.

DID YOU KNOW?

*Seventy percent of US adults haven't been in a bookstore for the last 5 years.
*Bookstores sell only 45% of all books sold.
*Bookstores return non-sold books to the author-think of the Starbucks people dripping their coffee and scone on your book.
*Bookstores will take 90 days, even a year or more to pay you for your total book sales.
*Bookstores only order two or three copies at a time because of limited shelf space.
*Bookstores buy only from a distributor or wholesaler.

Why the big push to get a wholesale or distributor and get into the bookstore?

These people represent so many other authors don't you wonder how much attention your book will receive? They exact healthy fees, around 55%. That leaves a small profit for the author, and remember, bookstores, distributors and wholesalers don't promote your book!

After her distributor went belly up and she lost $160,000, one author said she would rather have more control over her priceless products. She distributes them all herself now through various venues that suit her personality.

Authors spend a lot of time and money chasing the improbable, when the "golden egg" of self-publishing and self-promotion is right in front of them. In my opinion, I'd sell my books everywhere except the brick and mortar bookstore!

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Storiad: a new digital chapter for the book industry - The Sociable


The Sociable

Storiad: a new digital chapter for the book industry
The Sociable
To modernize book marketing, Storiad has combined the essential aspects of a successful campaign with an easy-to-use platform. It allows authors and publishers immediate access to campaign planning, market research, budgeting, professional networking, ...

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax - Jacksonville Business Journal


Jacksonville Business Journal

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax
Jacksonville Business Journal
St. Augustine writer Laura Lee Smith took inspiration for her second book from a building she passes every day: the old ice plant on Liberia St. that now houses St. Augustine Distillery. “It's a very commanding, art-deco building,” she said. “I was ...

The old-fashioned mail-order catalog is making a comeback - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog is making a comeback
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe.

Children's Book Nearing Publication After Local Author's Death - BethesdaMagazine.com


BethesdaMagazine.com

Children's Book Nearing Publication After Local Author's Death
BethesdaMagazine.com
She went to Winston Churchill High School, then earned a degree in business marketing at the University of Maryland, according to her sister, Lauren. Kathleen French worked for more than 10 years at Leading Authorities, a speakers bureau that her ...

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Marketing is critically important to a book's success, yet time spent on marketing means less time for writing. Here, I share 10 set-and-forget tips to put an e- book's most important marketing on autopilot. These tricks work 24 hours a day to make an ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner, president, and creative director of DBD International (motto: “Where Brands Defy Gravity and Rise Above the Noise”) in Menomonie. He has clients throughout the United ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Major Sociological Paradigms: Crash Course Sociology #2 - YouTube YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
But when I finally complete my 3 rd book, I will have the way forward. And it's thanks to Jacques Pauw for discovering the incredible and talented people at the State Security Agency (SSA). Without him South African authors would have continued with the ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links