Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Why Testimonials are Number One in Selling your Book or Service


Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.

Back Cover Testimonials

Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers. These testimonials are the most important thing to include on your back cover--better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it.

Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book.

Web and email Sales Letters Testimonials

Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials." Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow.

Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money--a number one way to market Online.

Without a short or long sales letter, you have little chance of consistent monthly sales.

You Don't Have to Finish your Book to Get Testimonials

Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book. You need to make it easy for them to "buy."

In your first email or letter, include your chapter titles, your "tell and sell," a page or two from your best chapter. Say you know how busy they are and include a list of benefit words and phrase they can choose from to make it easier. Dan Poynter, self publishing guru, gave this testimonial for "How to Write your Print and eBook at the Same Time."

"This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins' wisdom invaluable."
Dan Poynter, author of The Self Publishing Manual and
Writing Non-Fiction

If you are writing fiction, include a few of your best scenes from a chapter or two

Tip: Offer to email more of the book if your testimonial giver wants.

Write a List of 5-10 Benefits and 5-10 Features.

Know that benefits sell, features describe.

Boost your Book or Product Sales Beyond you Wildest Dreams With Simple Testimonial Steps in the eBook "How to Get Testimonials from the Rich and Famous."

This headline gives the benefit of boosting sales first, and then explains how to. Without letting your audience know the benefits, most will drop interest.

Notes:
Testimonials help ease doubts of first-time buyers, and they're especially useful for credibly conveying subjective strengths that distinguish your company from competitors. Imagine that you're sticklers for quality, for instance, and have a quote from someone describing the devastating flaws they received before switching to you.

You can deliberately collect testimonials with such an impact in mind. Here's how.

First, brainstorm a list of characteristics that separate you from competitors. Also list catastrophes that could occur when someone bought from vendors who fall short in respects where you excel.

Second, institute a routine of surveying new customers after you complete their first project. Besides making sure they were delighted with what you did, ask if they previously bought this sort of thing from someone else. If so, why did they switch?

Stay on the lookout for disaster stories, the more dramatic the better. There's no need to name the competitor involved. Get your customer's permission to encapsulate their tale of woe and rescue in a signed testimonial.

Gradually collect one blurb per distinguishing quality on your list and sprinkle them where shoppers will see them.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Storiad: a new digital chapter for the book industry - The Sociable


The Sociable

Storiad: a new digital chapter for the book industry
The Sociable
As independent authors struggle to promote their published works in an incredibly competitive market, there is more pressure than ever to find easy and effective tools to streamline the process of a successful book campaign. However, a new character in ...

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax - Jacksonville Business Journal


Jacksonville Business Journal

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax
Jacksonville Business Journal
In March, Jacksonville Public Library held its first “Jax Book Fest” and invited local authors, zine creators and poets to exhibit. On Jan. 17, 2018, the University Park Branch library will host a local author program, too. There is a push, Smith said ...

The old-fashioned mail-order catalog is making a comeback - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog is making a comeback
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe. There ...

Why turkey, cranberry sauce and pumpkin pie? Marketing. - Houston Chronicle


Houston Chronicle

Why turkey, cranberry sauce and pumpkin pie? Marketing.
Houston Chronicle
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...

and more »

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Once the author earns the reader's trust with one book, price is less of a factor. 10. Always Release with a Preorder. Books released as preorders sell more copies because preorders enable more effective book marketing. Much of this benefit is on ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
While writing, Brier searched amazon.com for books about branding, which yielded more than 8,000 results. “Will your brand's message engage your audience in 8 seconds?” Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Deadpool 2 | Official HD Deadpool's "Wet on Wet" Teaser | 2018 YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
Anyone who has published in South Africa knows how difficult it is to get books out there. With a limited market and a discerning readership, authors need to employ all sorts of ideas in order to make sales. I know this because I have published and ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links