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Speaking for a Publication


Why write a book and get attention and loads of contacts?

Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Having a book behind your name shows your expertise. After all, you were able to write 300 pages on what it is you do and make references to your work through examples. What a good way to make cold calls and get people to attend your speaking engagements. Your sales efforts will be much easier once you are defined as the expert in the field. You will have something to refer to when speaking or going to a customer (or a potential customer) site.

You can readily quote the information from the book and use charts and graphs that are relevant to your topic. The audience will have an easier time believing what you say and will also likely want to meet with you for further business. You will not only sell books at the back of the room, you will also be selling your services (or that of your company) to a willing audience. Just think back to all the talks that you have attended and also think of those that made the biggest impact on you. You will find that it is likely the ones that had a book for sale. I recently attended a talk by Jack Canfield and enjoyed his presentation and bought his book "Chicken Soup for the Soul". Before purchasing the book, I would have said "Jack Who?"

By the way, Jack Canfield is an inspiration and his speeches are fantastic. He makes you realize that luck is a result of hard work and persistence! He is truly an expert in his field. His talks are also very informative.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com


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Book Marketing - Google News

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Storiad: a new digital chapter for the book industry - The Sociable


The Sociable

Storiad: a new digital chapter for the book industry
The Sociable
To modernize book marketing, Storiad has combined the essential aspects of a successful campaign with an easy-to-use platform. It allows authors and publishers immediate access to campaign planning, market research, budgeting, professional networking, ...

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax - Jacksonville Business Journal


Jacksonville Business Journal

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax
Jacksonville Business Journal
St. Augustine writer Laura Lee Smith took inspiration for her second book from a building she passes every day: the old ice plant on Liberia St. that now houses St. Augustine Distillery. “It's a very commanding, art-deco building,” she said. “I was ...

The old-fashioned mail-order catalog is making a comeback - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog is making a comeback
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe.

Children's Book Nearing Publication After Local Author's Death - BethesdaMagazine.com


BethesdaMagazine.com

Children's Book Nearing Publication After Local Author's Death
BethesdaMagazine.com
She went to Winston Churchill High School, then earned a degree in business marketing at the University of Maryland, according to her sister, Lauren. Kathleen French worked for more than 10 years at Leading Authorities, a speakers bureau that her ...

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Marketing is critically important to a book's success, yet time spent on marketing means less time for writing. Here, I share 10 set-and-forget tips to put an e- book's most important marketing on autopilot. These tricks work 24 hours a day to make an ...

Brand New Brand Book - Volume One


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Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner, president, and creative director of DBD International (motto: “Where Brands Defy Gravity and Rise Above the Noise”) in Menomonie. He has clients throughout the United ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
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Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
But when I finally complete my 3 rd book, I will have the way forward. And it's thanks to Jacques Pauw for discovering the incredible and talented people at the State Security Agency (SSA). Without him South African authors would have continued with the ...

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