Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Self Publishing Success Starts With Marketing


Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" - sales and marketing.

For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entrepreneur, and view their book in the same way that Madison Avenue gurus view the newest shampoo. An author has to be able to do a dispassionate analysis of the market the book was meant to reach. Is its greatest appeal to young people? Senior citizens? Men? Women? Members of a minority group? The definition of a market - or markets - will help to determine and focus the ensuing marketing campaign.

Next, the author must develop a marketing plan. How can I reach my market most effectively? Freelance authors are already aware of the plethora of niche publications on the market. Now, instead of contacting these publications for submission guidelines, the self-publisher needs to contact the advertising department for rate and data information. Information such as 1) per-issue circulation, 2) average response rates for classified and / or display advertisements, 3) advertising rates and specs for display advertising will allow a self-publisher to determine the cost per contact. If a book involves specialized information, the self-publisher can afford to advertise in low-circulation, niche periodicals, as the audience of those periodicals may well be the exact type of individual most likely to benefit from the book.

Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached.

The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years? Launching any new business venture generally requires five years to begin turning a profit, and the first two years concentrate on developing an identity and "brand awareness." In other words, it may take an author two years for anyone to become aware of his / her existence, let alone want to purchase their book! Too many self-publishers give up on marketing after the first year, and wind up selling their book at garage sales.

Finally, marketing efforts need to begin before the book is published. If an author builds interest and excitement while their book is still in the "proofing" stage, the outcome could easily be immediate demand upon release of the book. One of my clients did this, and sold 100 copies of his book before he received his first shipment.

Along with publications written to help authors improve their writing skills, the self-publisher should reference books or audiotapes relevant to promoting and marketing small or home-based businesses, such as Jay Conrad Levinson's Guerilla Marketing. Promoting your work doesn't have to be torture or outrageously expensive. Well-planned, consistently executed promotion will get your book on bookshelves, as long as you are willing to invest patience and persistence in your marketing efforts.

About The Author

Jean Fritz is the owner and chief editor for JMT Publications (http://jmtpubs.tripod.com), a company which specializes in helping self-publishing authors get into print.

This article is not copyrighted

jeantype@excite.com


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News


WV News

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
WV News
I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

Can You Revise a Book to Make It More Woke? - Vulture


Vulture

Can You Revise a Book to Make It More Woke?
Vulture
Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Selected New Books on Higher Education - The Chronicle of Higher Education


The Chronicle of Higher Education

Selected New Books on Higher Education
The Chronicle of Higher Education
Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

and more »

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Forbes

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Forbes
Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

and more »

New Marketing Campaign Launched for Self-help Book - Benzinga


New Marketing Campaign Launched for Self-help Book
Benzinga
Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times


Seattle Times

Why a group of Seattle mothers and children came together to write their own alphabet book
Seattle Times
During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

7 Content Marketing Books to Read in 2018 - Entrepreneur


Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links