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Writers: The Truth About Advertising, Publicity, and PR
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/
Advertising is something you pay for. Most of the time you have to come up with the content or copy. You need to hire a copywriter or take some training. There is more to getting people's attention than a goofy picture. Advertising must be effective and have a call to action. You are asking the people to do something and they must be clear on what to do. Advertising has laws on what you can show and say. FCC rules in advertising will not apply to satellite radio, which is why Howard Stern is leaving regular radio. More and more people are choosing to keep out a lot of advertising by using pod casting and personalizing their media intake. Cell phone use to watch TV and communicate with people can make Generation X unreachable. Advertising is also so overbearing that people can tune it out if it does not directly speak to them.
Writers must promote their book, even if they are published by large publishers. They must create a campaign that is book effective and within budget. Publicity and PR stretch those advertising dollars.
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Plain Speaking - 4 Secrets For Getting Your Book Purchased
What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling.
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down.
You, Your Book and the Internet!
Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better.
Are You Ready For The Publishing Revolution?
Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.
Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down.
Never Pay Full Price for a Book!
Are you an avid reader? Are you trying to instill a love of reading in your children?My whole family loves to read! Right before bedtime every night, every one of us can be found with our nose in a book!It would be very easy for us to spend a fortune every month on books. But, since we don't have a fortune to spend every month, over the years I've found several ways to get good books and never pay full price!1.
Spend a Little Time, Get Free Books Online
There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.
Successful Book Marketing The Natural Way - Part 2
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart.
Why Should I Buy your Book?
How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?.
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.
Get Rich Writing Fiction
Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written.
Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.
The Booklet Journey Opening a New World
1991 was a pivotal year in my life. My professional organizing business was 8 years old.
Secrets to Selling Books by Mail
This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits.
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
Plays Well With Others to Become an Instant Author
You wrote a tips booklet. Maybe more than one.
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn.
How to Send Press Releases to Newspapers About Your New Book
There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity.
Top 5 Book Selling Tips
TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author.
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