Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Book Publishing Without Pain

When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover

5 Fantastic Benefits of Self-publishing

1. Control. When you enter into a contract with a major publishing house, you're signing an exclusive agreement that prevents your having input into most of the important decisions that will affect your book's perception by the public, and its sales. You'll have very little say about the look and feel of your book cover, the endorsements that appear on the back of your book, or the wording of your press release, for example. And since all of the above elements are critical to giving your book its best chance for bestseller status, such loss of control can pose significant problems. "But don't publishers know better than I what to do to sell a book?" you may ask. Not necessarily. Authors usually know more about their book's subject-and hence, about their target audience (market)-than anyone else. Hey, they wrote the book!

More food for thought about signing with a major publishing house: If for some reason your book doesn't sell quickly and the publisher lets it go out of print, there's often a "waiting period" before the author is allowed to self-publish the book to get it back on the shelves. In the meantime, the reading public sees that your book is "out of print" and a great deal of word-of-mouth damage is done. Self-publishing means that you are at the helm of your book project. Of course, it also means that the responsibility for its success rests in your hands. But when you believe in your message and know that you're going to do everything in your power to get that message out to your target audience, isn't it a good feeling to know that you're the one driving its success in the marketplace?

I suggest a balance of control and delegation. The right publishing ally can coach you through the process of writing and editing your book, and will also advise you to design and market your message in a way that gets optimum results. Your publishing ally may be a book editor, a publishing consultant, a published author, or all three. If she's worth her salt, though, she'll know what it will take to get your book published, and she'll know how to help you make it happen. Reputable help can be found in Literary Market Place (online or in your local library). LMP is the publishing industry's by-nomination-only directories--here you'll find book editors and publishing consultants with a proven track record.

2. Money. Why does it make good business sense to self-publish? Consider the following: a contract with the book publisher doesn't give you an ironclad guarantee that your book will ever and upon the shelves. If you're a new author, your publisher will allocate zero marketing dollars to promote your book. It's sink or swim! If your book does sell well, it will be due to your own hard work and ingenuity-and your reward will be a tiny fraction of the book's total profits. Self-publishing admittedly involves more capital risk, but it also means that the extensive footwork you do to market your book will go to producing income for the person who most deserves it. After all, you're the one who's doing all the work to ignite word-of-mouth about your book. Not only that, you wrote it! Don't you deserve to reap 100% of the profit?

Makes sense, doesn't it? One of the greatest perks I experience collaborating with authors is seeing our self-published books consistently create more reader excitement and interest than their traditionally published counterparts.

3. No Waiting, No Rejection. The Cinderella story of the little book that gets discover by a publisher and becomes an overnight bestseller is mostly just that-a fairytale. Yes , it happens. But it hasn't been happening a whole lot lately. In the current publishing climate, with major houses paying gigantic advances to celebrity authors-their "cash cows"-not much is left to spend on developing new talent. Let's be honest: a publisher isn't going to spend a dime marketing a book by an as yet unknown author. To get your book considered for publication in the first place, you'll need to have an extremely convincing marketing strategy in place which you intend to implement on your own, at your own expense! Such as the case in every genre from children's books to alternative health to historical novels. First-time authors are being turned away en masse. And since many nonfiction book projects are time-sensitive-well-placed offerings intended to respond to a specific market trend-their authors often while way their precious window of opportunity waiting for agents or publishers to respond to a proposal. It isn't impossible to get a major publishing house interested in a book by a first-time author, but it's getting more difficult all the time. Self-publishing removes the wait (and the accompanying weight from your shoulders) and the discomfort of rejection from the process of getting your book into print.

Why wait? And why bother wading through a mountain of rejections?

4. Independence. Self-published authors are usually people with confidence in their message. Many have already developed a following by giving talks and seminars in areas where they live and work. Experts know when they have a powerful personal message-they don't need a publisher's approval to pump themselves up. Such authors, many of whom are already seasoned professionals, self-publish their books because they love being in the driver's seat of their book project. Rather than gamble that a big corporation will treat their book with the respect it deserves, such an author takes the publishing reins to ensure that her message reaches the widest possible audience.

No one cares more about your book than you do. Get someone on your side who will help you get your book the attention it deserves. A good editorial and publishing consultant knows how to (a) make your book irresistible and (b) market your book efficiently and effectively to your target audience.

5. Power of Belief. The power of belief in our words is what makes promises good and turns dreams into reality. Authors who self-publish their books believe deeply that others will benefit from reading what they have to say. They have unshakable conviction. Such authors often tell me, "I had to write this book. I just have to get it out there!" Deep belief is the selfless power that drives all true service and makes a difference in the world. Authors with a strong sense of purpose know that they can make their books succeed. They don't want to wait around for a publishing house to "accept" their work. Aware that time is precious, such authors create their own publishing opportunities. They get behind their own message. They launch a campaign fueled with belief in the creative power of intention.

A good publishing consultant knows that the best way to make your book a true success is to help you create and market a message that both of you will be proud of for years to come. Creating uplifting books is a passion. Make it yours, and every one of your books sold will be a vote of confidence in humanity.

Copyright 2005 Ceci Miller

Ceci Miller is President of CeciBooks Editorial & Publishing Consultation, a firm with a world-class professional marketing and design team devoted to creating uplifting, first-quality books and giving those books their best chance of success in the market. CeciBooks Editorial & Publishing Consultation is listed in Literary Market Place. Please visit http://www.CeciBooks.com or call 206.706.9565 for a half-hour consultation at no charge.


Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum

The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News

WV News

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
WV News
I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

Can You Revise a Book to Make It More Woke? - Vulture


Can You Revise a Book to Make It More Woke?
Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle

The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Selected New Books on Higher Education - The Chronicle of Higher Education

The Chronicle of Higher Education

Selected New Books on Higher Education
The Chronicle of Higher Education
Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

and more »

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

and more »

New Marketing Campaign Launched for Self-help Book - Benzinga

New Marketing Campaign Launched for Self-help Book
Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times

Seattle Times

Why a group of Seattle mothers and children came together to write their own alphabet book
Seattle Times
During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

7 Content Marketing Books to Read in 2018 - Entrepreneur


7 Content Marketing Books to Read in 2018
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!


PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links