Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

The High Cost of a Six-Figure Book Advance


The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again.

Can you really get a six-figure book advance?

When Susan Page wrote The Shortest Distance Between You and a Published Book in 1997, she included the following list of the qualities that you and your book have to have if you're going to get a six-figure advance.

  • Your book is on a topic of wide general interest that could excite a large number of readers.
  • Your book has a distinctive angle and makes an original contribution to its field.
  • You have substantial credentials to write on this topic OR you have a co-author who does, OR you can get an extremely famous, well-credentialed person to write a foreword for you.
  • You have prepared an extraordinary proposal and are working with a competent editor already.
  • You have a show-stopping title.
  • You secure the services of a well-known, experienced agent who believes the book can earn such an advance.
  • You are both willing and able to promote your book on radio and TV and in print.This is not a mix-and-match list. You have to have all of those things to get the big advance, unless you are an international celebrity or a best-selling author.

    Page's aim was to deflate unrealistic expectations. Her book aims to get you into print, not necessarily to get you rich. Most authors do not get rich from their books. Most publishers don't get rich either. Book publishing is an industry in which there is very little profit. If authors get rich, it's usually because having a book lets them sell expensive services and book high-paying speaking gigs.

    You can get a six-figure advance, but it will cost you.

    And I don't mean the $197 price tag on Susan Harrow's new e-book, Get a Six-Figure Book Advance. A $200 investment is nothing if it gets you a $200,000 return. Using the proposal template/software included with her $197 e-book, you'll be able to produce the kind of proposal that will have publishers in hot pursuit-but getting the advance requires a whole lot more than just buying the book or even having all the right elements in your proposal.

    If you want a six-figure book advance, you're going to have to work for it.

    Susan Harrow, jokingly known as a "de-motivational coach," doesn't try to pretend otherwise. In her August 4th teleclass, co-hosted by ghostwriter Mahesh Grossman of the Authors Team, she made it clear just how much work goes into getting a six-figure advance, and how long and hard you have to keep working after you get the money.

    How advances work

    In order to persuade publishers to pay you $100,000 or more before your book is published, you have to convince them that your book will sell at least 100,000 copies. (Your royalty will be about $1/book for a trade paperback, possibly as much as $3/book for a hardcover, so you do the math.) And since books don't sell themselves, what you're really saying to the publisher is that you can sell those 100,000 copies.

    Yes, a publisher that invests that much money in you will also invest more in the production and marketing of your book than in someone who gets a smaller advance, but when you get right down to it, no one really buys a book because of its publisher. And your book won't sell just because it's a good book. People rarely buy non-fiction books for the quality of the writing. They buy for the quality of the information-and in the mind of the public, that depends on the expertise and reputation of the author. It all comes back to you.

    How do you get readers to think of you as an expert?

    First, they have to know you exist. If you're not already a celebrity, you're going to have to become one, or at least put up a convincing show. If you don't have legions of fans, you should at least have thousands of subscribers to your e-zine or blog, or a syndicated column in a newspaper. If you haven't been on Oprah or The Today Show yet, radio interviews and local TV news programs are a good start.

    Getting into the public eye

    To get visible enough fast enough, you probably need a publicist, which means shelling out several thousand dollars. In order for media attention to do you any good, you have to look good and sound good every time you appear. That means getting professional media coaching before you start lining up interviews to make up for not being a celebrity. You need to arm yourself with a repertoire of sound bites for all occasions and rehearse until you can spout them in your sleep.

    That doesn't just take money, it takes time. It takes work. And no one can do it for you, either, because you, as the author, have to be the one in the limelight.

    Editing is essential for a killer proposal.

    Media coaches and publicists aren't the only team members you'll have to enlist if you want a six-figure advance and a book that justifies it. The services of a professional editor are essential for both your proposal and your finished book. In fact, you might just want to hire a ghostwriter and get it over with, because you're probably going to be too busy marketing to write.

    That's more money spent in advance of getting your advance.

    Post-publication publicity

    You're not through yet, either. Now that you've gotten enough media attention for yourself to impress a publisher, you have to do it over again for your book. You're going to have to shell out a good-sized chunk of that advance on your own publicity efforts. More and more publishing houses assume that your advance is the marketing budget for the book, so they expect you to spend your own money on getting the book sold. (Tip: when mentioning this in your proposal, always make the offer contingent on the publisher matching the amount.) This expectation actually holds true regardless of the size of your advance, but the more money you want to get, the more money you have to spend.

    Six-figure advances are not for the faint of heart

    Writing a good book is the least of the challenges facing you when you set out to get a six-figure advance. Moreover, if you don't earn out your advance by actually selling 100,000+ books, your chance of getting such a large advance again are nil. To succeed when the stakes are this high, you need to become an Olympic athlete of a book marketer. That can be hard to do if you have either a day job or a family, never mind both. And it's almost impossible if you don't have a substantial chunk of starting capital.

    Do you really need a six-figure book advance?

    For many authors, five figures is plenty, especially for a first book. Even if it loses money, that book will create the leverage the author needs to succeed in other aspects of her business. (That's one reason self-publishing can be such a good option for business book authors.) Getting a smaller advance still takes work and costs money, but it's a much more manageable goal for a first time author without fifty grand to invest in getting into the bookstores.

    (c) 2005 Sallie Goetsch.

    You have permission to reprint and distribute these articles online, in whole or in part, free of charge, as long as you include complete attribution.

    Author-izer and Collabowriter Sallie Goetsch started writing at the age four. She specializes in turning busy professionals into authors. Get free articles for your e-zine, newsletter, or website from her article blog or e-mail authorizer@fileslinger.com to ask about custom web content.


    MORE RESOURCES:

    Book Marketing - Google News

    This RSS feed URL is deprecated

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

    Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


    The Drum

    Byron Sharp's new 'marketing' textbook is a fiery trip down under
    The Drum
    The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

    MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News


    WV News

    MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
    WV News
    I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

    Can You Revise a Book to Make It More Woke? - Vulture


    Vulture

    Can You Revise a Book to Make It More Woke?
    Vulture
    Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

    Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


    The Sun Chronicle

    Plainville mom's Easter children's book to be sold in malls nationwide
    The Sun Chronicle
    “I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

    Selected New Books on Higher Education - The Chronicle of Higher Education


    The Chronicle of Higher Education

    Selected New Books on Higher Education
    The Chronicle of Higher Education
    Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

    and more »

    Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


    Forbes

    Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
    Forbes
    Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

    and more »

    New Marketing Campaign Launched for Self-help Book - Benzinga


    New Marketing Campaign Launched for Self-help Book
    Benzinga
    Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

    Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times


    Seattle Times

    Why a group of Seattle mothers and children came together to write their own alphabet book
    Seattle Times
    During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

    7 Content Marketing Books to Read in 2018 - Entrepreneur


    Entrepreneur

    7 Content Marketing Books to Read in 2018
    Entrepreneur
    Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

  • LargeFriends.com - the best dating site for plus-sized singles!
    SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

    PreLaunchX

    PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

    © www.PrimeNews.biz - 2012

    home | site map | links