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Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."
In other words, radio gives you the biggest bang for your buck. I wanted my new book to reach a wider audience, so I asked a marketing company to come up with a plan that focuses on radio, including ads in "Radio-TV Interview Report" and "A Great Radio Guest." Why radio?
Radio is everywhere: in the home, in the neighborhood, in the car, in the workplace, and in the marketplace. Satellites beam radio programs to listeners all over the world. Campers hear programs on solar-powered radios and travelers hear programs on computers.
Convenience is another radio plus. To be on radio you don't have to fly across the country or drive 50 miles, you just answer the phone. Better yet, you can be sitting in your pajamas, wearing mismatched socks, hair sticking up straight, and listeners won't know it. You can refer to your notes during the interview, something you may not be able to do on TV.
Radio's drawback is the lack of visuals - images, color, and movement - that grab viewers' attention. "Because radio offers no image, the main advantage is sound," notes admotor.com. So you must rely on your voice. Listeners can't see you or your book cover, but you may grab their attention with the words you choose and the images your words create.
I've been on top radio stations like CBS in New York and WCCO in Minneapolis-St. Paul, but one of the best shows I've been on is Jacqueline Marcella's show, "Coping With Caregiving." It's a monthly, Internet-only radio program broadcast worldwide. Listeners hear it on www.wsRadio.com/CopingWithCaregiving. Once a program has aired it's archived for listeners who missed it or want to hear it again.
What makes the program special? Jacqueline Marcella is a good listener, a vital ingredient for any show hostess or host. Because of the challenges she has faced - a father with Alzheimer's disease and breast cancer - she really wants to hear what you have to say. Being on her show was pure joy.
Before I'm on the air I check the Internet for information about the program. While it isn't always possible, I try to listen to the program ahead of time. If I'm asked to provide interview questions I keep them short. I rehearse what I'm going to say, focusing on a casual delivery.
For me, radio is an investment in my work. It's too soon to tell if my invesement will pay off in royalties. Meanwhile, I'm having the time of my life. Marketing my book on radio has turned into a mini marketing course. I'm learning a lot, having fun, and meeting fascinating people. Stay tuned!
Harriet Hodgson has been a nonfiction writer for 27 years and is a member of the Association of Health Care Journlists. Her latest book, "Smiling Through Your Tears: Anticipating Grief" written with Lois Krahn, MD is available on http://www.amacon.com. To learn more about her work go to http://www.harriethodgson.com.
Book Marketing - Google News
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Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.
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Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.
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If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.
Online Book Promotion Beats Traditional Seven to One - Part 2
Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books.
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Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.
Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.
Successful Book Marketing The Natural Way - Part 1
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart.
Seven Really Truly Unique Ways to Sell More Books
These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.
Your Book Marketing Plan - Winning Strategies and Tips
Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.
The Lecture Experience: Part I
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What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling.
Is There a Book Hiding Inside You?
Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write.
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