Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Book Titles that Make Big Bucks


Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles). 4) They browse in the bookstore looking for an interesting title - then they read the book jacket copy. 5) They look on an Internet bookseller's website to find out what other people bought under that title or subject, then they look at book reviews. 6) Finally, generally based on title and book jacket copy or book reviews, they buy your book.

Have you ever bought a book just because of the title? I remember one time when I was browsing in a local bookstore and the book title I was looking at was so provocative; I just had to have it. It turned out to be a humor book, very funny and entertaining. But I never would have purchased the book if it weren't for the title. I wouldn't have even noticed it! Many other times I've seen ads for business books relating to marketing or sales and found an irresistible title, I simply had to have it!

Here's how a great title helped to sell 300,000 books while a poorly chosen title for the same book sold only 1500 copies. Just as a headline can make all the difference in an ad, so the title of your book, especially a non-fiction one, can make the difference between dramatic success (300,000 copies sold) and failure (1,500 copies sold). Would you like to know the secrets of what makes the difference?

For example, here are two actual titles for the same book that were tested, one against the other. One of these was a winner and the other a loser. "The Squash Book" vs. "The Zucchini Cookbook".

In this case, the second book title did better than the first (300,000 copies sold) because it was more specific, letting people know that it was about zucchini squash. It also addressed the needs of the many people who grow zucchini in their yards and don't know what to do with them all. In addition, the title, "The Zucchini Cookbook" let people know that this was a cookbook and not a book about how to grow the vegetable or some other topic related to zucchini. "The Squash Book" only sold 1,500 copies! So, does being specific sell? You won't know until you test.

This particular example underlines the importance of testing your title before you actually publish your book. Try testing several good book titles, then pick the one that did best, you'll be a lot closer to sales success than by just guessing.

An aspiring author created what he thought was a cute book title, "Swimming Chickens". Later he decided that the dismal sales of his literary effort were due to the title he had chosen so he came up with a new one. After reviewing the "hot" topics in the National Enquirer and other such publications he came up with this remarkably successful title "Lose Weight Through Great Sex With Celebrities: the Elvis Way". The book sold several hundred thousand copies and you can still find it on Amazon.com.

Do you think that only short titles sell? There are many examples of direct response marketers who have used long titles (up to 17 words) and still been very successful, often more successful than with short titles. The interesting thing is that direct marketers live or die through the success of their book sales so they test everything before they make a big sales effort.

Here's an example of a case in which a direct marketer bought the rights to an excellent book, with a very short title, that was not making money. He changed the title, then took the book from almost no sales to hundreds of thousands of dollars in sales. The original losing title was "The Letter Book" and the multi-million dollar winning title was "Slash Your Letter Writing Time by 80% and Write Better Letters". Which version would you buy?

Another remarkable example of improved sales with a better title involved a self-published book called "The Entrepreneurs' Manual", which sold only 12 copies. The direct marketing savvy author renamed the book "Why SOB's Succeed and Nice Guys Fail in Business" and sold 700,000 copies over a period of several years.

When creating your book title, be sure to use important keywords if you plan to sell it online. I recently came across a book about Internet auctions that did not have the keyword eBay in the title. Even though the book received good reviews, prospective buyers overlooked it, because when someone typed in eBay, this excellent auction book did not show up. Since eBay is the premier auction site on the Internet, the keyword eBay should certainly be included in the title of any such book.

Now you have seen the power of a good book title in action. Many authors, publishers and self-publishers have used ideas similar to the ones in this article to turn book sales disasters into book sales success!

Teddi McDonald has been an Internet marketer and copywriter for over 7 years. She writes winning Internet sales copy and helps clients earn more money from their websites. Contact her through her website goal setting

Copyright 2005 Teddi McDonald

You have permission to reprint this article when the author text box and live hyperlink along with copyright are preserved intact.


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Storiad: a new digital chapter for the book industry - The Sociable


The Sociable

Storiad: a new digital chapter for the book industry
The Sociable
As independent authors struggle to promote their published works in an incredibly competitive market, there is more pressure than ever to find easy and effective tools to streamline the process of a successful book campaign. However, a new character in ...

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax - Jacksonville Business Journal


Jacksonville Business Journal

Local author inspired by St. Augustine Distillery building talks new book, writing in Jax
Jacksonville Business Journal
In March, Jacksonville Public Library held its first “Jax Book Fest” and invited local authors, zine creators and poets to exhibit. On Jan. 17, 2018, the University Park Branch library will host a local author program, too. There is a push, Smith said ...

The old-fashioned mail-order catalog is making a comeback - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog is making a comeback
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe. There ...

Why turkey, cranberry sauce and pumpkin pie? Marketing. - Houston Chronicle


Houston Chronicle

Why turkey, cranberry sauce and pumpkin pie? Marketing.
Houston Chronicle
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...

and more »

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Once the author earns the reader's trust with one book, price is less of a factor. 10. Always Release with a Preorder. Books released as preorders sell more copies because preorders enable more effective book marketing. Much of this benefit is on ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
While writing, Brier searched amazon.com for books about branding, which yielded more than 8,000 results. “Will your brand's message engage your audience in 8 seconds?” Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Deadpool 2 | Official HD Deadpool's "Wet on Wet" Teaser | 2018 YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
Anyone who has published in South Africa knows how difficult it is to get books out there. With a limited market and a discerning readership, authors need to employ all sorts of ideas in order to make sales. I know this because I have published and ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links