Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)


If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?

You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book.

But those are lies (well, for most of us, most of the time, they are) and here are the TOP TEN LIES and how you can avoid believing them:

Lie #1: You NEED to get your book in bookstores.

No, you don't. Visit your local bookstore-any bookstore-and you'll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to success?

Truth: The right bookstore at the right location selling the right kind of books to the right customers CAN catapult your book to success. What is the right bookstore? One that sells your kind of book, whether it be a Christian bookstore, a success store, a health store, etc. For my book, "101 Ways To Pray Better And Get Faster Results," I am targeting Christian bookstores in my area, especially bookstores in churches. They will give me the greatest amount of exposure to the people who will actually be interested in my book. Who buys your kind of book? What is the best place to sell it? Maybe it is at a grocery store, a pet store, or at an airport.

Lie #2: You MUST get on Oprah.

Yes, it would be nice to get on Oprah. Certianly, it could not hurt your book sales. But most people with this goal ask themselves the wrong question: "How do I get on Oprah?" Getting on Oprah is not the point, albiet a good objective, though a long-shot for most authors. However, as a natural optimist, I must admit there's no reason for you not to try!

Truth: The RIGHT question to ask yourself is: "How can I create a book that Oprah would want on her show?" Why is this a better, more powerful question? First of all, it is focused on Oprah's needs, and she will only care about your book if it helps her and her show get more people watching and talking about (you guessed it) her. After all, you want people to read and talk about your book, don't you? That's why you're reading this article. Start with the right question, and you will end up the right answers. So how do you create a book that will appeal to Oprah? Write one that appeals to her television audience, mostly women who are at home at the time of her show. You can get more detailed, of course, and you should. Case Example: the new book "He's Just Not That Into You." Oprah has had one of the co-authors of that book on her show twice since its release.

Lie #3: You MUST get a big advance from a big publishing company.

Again, good idea, but it doesn't guarantee succes anymore than carrying around a four-leaf clover ensures good luck. You need more than big bucks to get people to read your book. In fact, the only thing that a big advance gives you is the knowledge that the publishing company will try hard to make people buy your book. Yes, that's a plus. Yes, you want that. But it takes more than that to squeeze into the ranks with Stephen King, Dean Koontz and Seth Godin (author of Purple Cow, among others).

Truth: What you really need is a good book, written well, formatted with the reader in mind, that entertains, informs, pursuades and gets customers talking to each other. No easy job, I assure you. But it can be done. And is done. Here's how you can do it, too:

*Gather up the most popular, talked-about books in the last five years (Harry Potter, Da Vinci Code, among others).*Ask yourself, "What makes people talk about these books?"*Copy the strategies, change/add/delete whatever you need to make your book more success-friendly.

Also, create something (a flyer, a bussiness card, a bookmark, something) that your customers can pass on to each other. Or post up on a wall or keep in their purse or wallet. Make it good, funny, entertaining, informative, but make it something people actually want to keep (like a good article on book marketing =).

Lie #4: You MUST get radio or television interviews.

Like the other lies, this one seems true because all the big-name, big-book, big-salary authors do them. And I must admit that we, if possible, should do them. But, the lie is that you actually NEED them to boost your book sales. They might and they might not.

Truth: What you REALLY need is to get your book in the hands of people who are ready, willing and able to buy them. How do you accomplish this? First, sit down and write out a description of the people who are most likely to be interested enough in your book to fork over money for it. Second, figure out where these people congregate: online, conventions, magazines, etc. Where do these type of people go to find the type of information which is in your book? Be specific. Write it down. Third, and lastly, get your book infront of those people in those places.

For example: My book is on prayer, so I want to get it infront of people who are interested enough in the topic to trade thier hard-earned money to learn how to improve their prayer lives and get closer to God. So, in addition to attmpting the normal routes (getting book in bookstore, creating a website, trying to get book on Amazon.com), I also will contact Christian groups and organizations to give FREE talks on prayer, after which I'll offer my book.

Lie #5: The MOST important part of book promtion is having a good book.

Sorry, no that is not true. Yes, you should try to write the best book possible and give it a great, eye-catching cover, with a mind-grabbing title to boot. But, none of those savvy stratigies are the MOST important part of your book promotion. They only work if you can do ONE thing...

Truth: The MOST important part of book promotion is (drum roll please) getting the right people to experience the great benefits of your book. If your book entertains, then that is the benefit. If your book explains or teaches, then that is the great experience.

Who are the right people? People who will tell others about your book.

*What are the three MAIN benefits of your book? *Who should experience them?

Lie #6: If you do all the things in this (or any one else's) article, your book will out-sell the Harry Potter Series.

Truth: The outcome of your book promotion will be the result of your tenacity, creativity, passion, talent, and willingness to try new things until somthing clicks. If you can do that, you will one day succeed. And, my friend, I hope that day comes soon for you.

If you enjoyed this article, why not print it out and share it with a friend or your writing group! Good luck!

Christopher Kokoski is the author of "101 Ways To Pray Better And Get Faster Results," http://www.lulu.com/ck His passion to write great books(fiction and non-fiction) and help others succeed with their own books. He wishes you well and a quick rise to publishing success.


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The old-fashioned mail-order catalog gets a new lease on life - Los Angeles Times


Los Angeles Times

The old-fashioned mail-order catalog gets a new lease on life
Los Angeles Times
Missy Peltz, chief creative officer for Anthropologie, said the retailer has been expanding its digital marketing but realizes that “there is something special about holding a beautiful book of imagery in your hands. And not everyone feels an equal ...

How marketing shaped Thanksgiving as we know it - Hot Springs Sentinel


Washington Post

How marketing shaped Thanksgiving as we know it
Hot Springs Sentinel
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...
How advertising shaped Thanksgiving as we know it Washington Post

all 743 news articles »

Former Nonpareil editor publishes book on Omaha's cuisine history - The Daily Nonpareil


The Daily Nonpareil

Former Nonpareil editor publishes book on Omaha's cuisine history
The Daily Nonpareil
The 160-page book has been published by The History Press and is available for $21.99 at Barnes & Noble Booksellers and Amazon.com. Within its pages are stories of some of Omaha's well-known establishments, such as Mister C's and The French Cafe. There ...

Adrian Tatum Releases Landmark Book Get 25x More Leads, a Guide to SEO and How to Attain Online Success - Digital Journal


Adrian Tatum Releases Landmark Book Get 25x More Leads, a Guide to SEO and How to Attain Online Success
Digital Journal
To help a business and their marketing team make the most of their business and make sure that they have a good online presence, Basmark SEO London CEO has published a book with tips and information on the best search engine optimisation practices. The ...

and more »

Why turkey, cranberry sauce and pumpkin pie? Marketing. - Houston Chronicle


Houston Chronicle

Why turkey, cranberry sauce and pumpkin pie? Marketing.
Houston Chronicle
When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale's vision for ...

and more »

Ten Tips for Autopilot E-book Marketing - Publishers Weekly


Publishers Weekly

Ten Tips for Autopilot E-book Marketing
Publishers Weekly
Once the author earns the reader's trust with one book, price is less of a factor. 10. Always Release with a Preorder. Books released as preorders sell more copies because preorders enable more effective book marketing. Much of this benefit is on ...

Brand New Brand Book - Volume One


Volume One

Brand New Brand Book
Volume One
While writing, Brier searched amazon.com for books about branding, which yielded more than 8,000 results. “Will your brand's message engage your audience in 8 seconds?” Brier asks, “or leave them drowning in a sea of marketing debris?” Brier is owner ...

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing - Forbes


Forbes

'Deadpool 2' Could Rewrite The Book On Blockbuster Marketing
Forbes
In what is a surprise of sorts, 20 th Century Fox is attempting to steal some buzz from the first batch of Justice League reviews by offering the first teaser trailer for Deadpool 2. You can see the trailer for yourself, as it's 80% stand-alone spoof ...
Deadpool's “Wet on Wet” Teaser YouTube
Deadpool 2 | Official HD Deadpool's "Wet on Wet" Teaser | 2018 YouTube

all 254 news articles »

Sign me up to the SSA's book marketing department - News24


News24

Sign me up to the SSA's book marketing department
News24
Anyone who has published in South Africa knows how difficult it is to get books out there. With a limited market and a discerning readership, authors need to employ all sorts of ideas in order to make sales. I know this because I have published and ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links