Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Online Book Promotion Beats Traditional Seven to One - Part 1


While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.

With online marketing, the author's message will reach hundreds of thousands in just a day because people love the free information you can give them with an enticement to come to your site to buy. And, you'll spend 9% instead of 90% time on it. Ask yourself right now, what promotion is working for me? What is not?

Traditional Book Marketing Method One: The Press Release

Sure, press releases can bring you attention.

But it takes a lot of time to gather specific media or radio/TV producers' names. Writing "The San Diego Media Resource Directory" took 50 hours to research, and a lot more time to update each year.

But you waste your efforts if your release doesn't go the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.

But if you only send a few releases, they may get ignored. It's usual for any business to send out 150 news releases a year. That does take some time and effort.

Don't relax after you send one or two releases. Think in terms of at least five a month.

But, 95% of releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human-interest story, a short tip list or article of how-tos, or a present news analogy.

But you send a lengthy news release that takes 2 pages. Usually, editors want one under one page, double-spaced.

But you go on and on about your book's features rather than its benefits. What's in it for the media's audience? They want solutions just like your book should offer. It turns out editors accept how to tips and articles with your byline that refers to your book than the features within your book. Most new authors omit this most important information.

But most people don't realize the purpose of the press release is to grab the editor by the collar, so they will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story, which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book- coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a 2-year period.

Your book coach's first published press release responded to an article on the editorial page about the "Three R's." The headline was "Schools Need to Teach the Fourth "R" "Rapid Reading. After discussing the background problems of first grade reading circles, she included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to take a picture.

Most people don't realize the purpose of the press release is to grab the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book-coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period.

Traditional Book Marketing Method Two: Giving Talks, Seminars and Presenting at Expos

Creating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think of the huge effort it takes to get there. Consider travel time, traffic, clothing upkeep, and schlepping all those heavy books around.

Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations.

The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time invested in marketing materials such as the One-Page, videos, and meetings. Your book coach left this venue because she knew there was a better way! But was it expos?

Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and bringing in products to sell.

Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Giving out hundreds of flyers with free seminar offers brings few results too.

Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free ezine, The Book Coach Says...," but clients did not bang down my door to use my talents.

With figuring my prep and floor time at 44 hours for just one expo and sales under $350, I'd say that was slave labor.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


MORE RESOURCES:

Book Marketing - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Book your place on Daily Echo digital marketing seminar - Bournemouth Echo


Bournemouth Echo

Book your place on Daily Echo digital marketing seminar
Bournemouth Echo
THERE is still time to book your place on one of the free digital marketing seminars being held by the Daily Echo. The events take place this Thursday, February 22, at the Hotel Miramar on Bournemouth's East Cliff. They are aimed at helping business ...

Exclusive Preview of 'Marketing, Interrupted' - Business 2 Community


Business 2 Community

Exclusive Preview of 'Marketing, Interrupted'
Business 2 Community
While writing this book, I had the great opportunity of examining how successful brands tell truly transformational stories. Use the link below to pre-order and receive 50% off your copy of Marketing Interrupted. Traditional marketing is broken. These ...

Fischetti's book tells story of friendship, transformation - The Ridgefield Press


The Ridgefield Press

Fischetti's book tells story of friendship, transformation
The Ridgefield Press
When interviewing Fischetti, a cinephile with an encyclopedic knowledge of film history, it's hard not to recall the image of James Stewart's George Bailey — a man whose close-knit friendships around the small, fictional town of Bedford Falls are his ...

Marketing Beyond The Product - MediaPost Communications


Marketing Beyond The Product
MediaPost Communications
Airbnb recently funded a digital campaign to promote tourism to destinations that President Trump allegedly referred to as “s---holes.” The money was used to promote the company's listings in Haiti, El Salvador and African countries. In a series of ...

and more »

Book Marketing Announcements: The Authors Show Lineup For The Week Of February 19, 2018 - PR Urgent (press release)


Book Marketing Announcements: The Authors Show Lineup For The Week Of February 19, 2018
PR Urgent (press release)
Book Marketing serves as a resource for authors and allows members to engage in promotion and publicity for marketing purposes. The site offers no-charge marketing training, book publicity opportunities and a buyers club for book marketing services ...

and more »

Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Forbes

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Forbes
Now if director David Leitch's Deadpool 2 plays like a comic book sequel, frankly the sky is the limit in terms of retention. There haven't been many comic book superhero sequels that have earned noticeably less than their “part 1” predecessors since ...

and more »

7 Content Marketing Books to Read in 2018 - Entrepreneur


Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links