|The Book Marketing Information Site||
Let us create a 3d Digital eBook for you! DigyCat.com
Online Book Promotion Beats Traditional Seven to One - Part 1
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.
With online marketing, the author's message will reach hundreds of thousands in just a day because people love the free information you can give them with an enticement to come to your site to buy. And, you'll spend 9% instead of 90% time on it. Ask yourself right now, what promotion is working for me? What is not?
Traditional Book Marketing Method One: The Press Release
Sure, press releases can bring you attention.
But it takes a lot of time to gather specific media or radio/TV producers' names. Writing "The San Diego Media Resource Directory" took 50 hours to research, and a lot more time to update each year.
But you waste your efforts if your release doesn't go the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.
But if you only send a few releases, they may get ignored. It's usual for any business to send out 150 news releases a year. That does take some time and effort.
Don't relax after you send one or two releases. Think in terms of at least five a month.
But, 95% of releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human-interest story, a short tip list or article of how-tos, or a present news analogy.
But you send a lengthy news release that takes 2 pages. Usually, editors want one under one page, double-spaced.
But you go on and on about your book's features rather than its benefits. What's in it for the media's audience? They want solutions just like your book should offer. It turns out editors accept how to tips and articles with your byline that refers to your book than the features within your book. Most new authors omit this most important information.
But most people don't realize the purpose of the press release is to grab the editor by the collar, so they will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story, which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book- coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a 2-year period.
Your book coach's first published press release responded to an article on the editorial page about the "Three R's." The headline was "Schools Need to Teach the Fourth "R" "Rapid Reading. After discussing the background problems of first grade reading circles, she included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to take a picture.
Most people don't realize the purpose of the press release is to grab the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book-coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period.
Traditional Book Marketing Method Two: Giving Talks, Seminars and Presenting at Expos
Creating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think of the huge effort it takes to get there. Consider travel time, traffic, clothing upkeep, and schlepping all those heavy books around.
Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations.
The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time invested in marketing materials such as the One-Page, videos, and meetings. Your book coach left this venue because she knew there was a better way! But was it expos?
Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and bringing in products to sell.
Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Giving out hundreds of flyers with free seminar offers brings few results too.
Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free ezine, The Book Coach Says...," but clients did not bang down my door to use my talents.
With figuring my prep and floor time at 44 hours for just one expo and sales under $350, I'd say that was slave labor.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Book Marketing - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Book Signing: Fun and Profit for Writers and Readers
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book.
Creating a Book Poster
Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
Is There a Book Hiding Inside You?
Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write.
Book Events - Make Yours Successful
A book event (a book signing) is a popular way for authorsto create awareness for their work. Most large publishinghouses require authors to participate in a 10-city booktour, at the minimum.
How to Get More Readers For Your Book
Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book.
Super Profitable Techniques for Selling Books By Mail
The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.
Top Ten Basics on Internet Article Writing to Promote your Book
Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites.
19 Ways to Secure Non-Returnable Book Sales and Sell More Books
Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so.
What's Wrong with the Internet? It Must be Broken!
After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
Writing a Book's Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans.
Publishing Your Book-What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher.
Top Ten Ways To Prepare for Your Online Book Marketing Success
Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready to market your book Online use these ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability.
The Book Signing
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time.
Book Publishing Without Pain
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage her to self-publish. This is because I know that, if that author is thoroughly invested in what she has to say, and if she is determined to create a buzz about her message, she'll discover5 Fantastic Benefits of Self-publishing1.
Discover 3 Easy Ways to Promote Your Articles
Are you using these methods to promote your articles?If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need. Many writers think that all they need is a good editor and their book will be ready for publishing and promoting.
PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us
© www.PrimeNews.biz - 2012