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Book Marketing Information

Book Marketing 101 for the Self-Published Author -- Getting Started


No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.

The Booklet Journey Opening a New World


1991 was a pivotal year in my life. My professional organizing business was 8 years old.

Creating a Book Poster


Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.

What's Wrong with the Internet? It Must be Broken!


After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.

Marketing Virus - Every Writer Needs to Catch It


For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.

Writing a Book's Marketing Plan for Maximum Profit


Much has been written about book proposals. But less has been written about book marketing plans.

4 Questions to Answer Before Contacting a Book Agent


Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.

How Many Ways Can You License Your Tips Booklet?


You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book.

19 Ways to Secure Non-Returnable Book Sales and Sell More Books


Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so.

Five Secrets of Winning Book Proposals


Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits.

Plays Well With Others to Become an Instant Author


You wrote a tips booklet. Maybe more than one.

Book Club Sales -- Increasing the Odds


What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.

Does Your Book Cover Pass the "Ignore" Test?


Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.

Book Marketing 101


Francine Silverman. Book Marketing from A-Z (InfinityPublishing.

A First Time Authors Publicity Kit Materials


If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.

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Book Marketing - Google News

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Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News


WV News

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
WV News
I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

Can You Revise a Book to Make It More Woke? - Vulture


Vulture

Can You Revise a Book to Make It More Woke?
Vulture
Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Selected New Books on Higher Education - The Chronicle of Higher Education


The Chronicle of Higher Education

Selected New Books on Higher Education
The Chronicle of Higher Education
Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

and more »

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Forbes

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Forbes
Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

and more »

New Marketing Campaign Launched for Self-help Book - Benzinga


New Marketing Campaign Launched for Self-help Book
Benzinga
Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times


Seattle Times

Why a group of Seattle mothers and children came together to write their own alphabet book
Seattle Times
During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

7 Content Marketing Books to Read in 2018 - Entrepreneur


Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

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