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Book Marketing Information

Book Signings Are Pure Gold


So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them.

Authors Should Be Optimistic


A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand.

Colour and Book Covers - What You Should Know if Youre Self-Publishing


Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color.

Five Tips To Consider When Choosing A Publisher


Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers.

Your Book Marketing Plan - Winning Strategies and Tips


Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

Ready, Set, Go Sell Your Book In The Real World!


We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it.

Marketing for Writers When Writing Just Isnt Enough


Many writers write for the experience. Others dream of having a number one best seller.

How to Grab the No.2 Spot on Amazon for Advance Book Sales


When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.

Plain Speaking - 4 Secrets For Getting Your Book Purchased


What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling.

Speaking for a Publication


Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book.

How To Get The Most From Your Free eBooks Marketing Campaign


First, your ebook needs to have an attractive title.The title should grab the attention of your intendedtarget audience.

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity


We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books.

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign


Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.

Self Publishing Success Starts With Marketing


Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive.

Are You Ready For The Publishing Revolution?


Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.

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Book Marketing - Google News

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Byron Sharp's new 'marketing' textbook is a fiery trip down under - The Drum


The Drum

Byron Sharp's new 'marketing' textbook is a fiery trip down under
The Drum
The Ehrenberg-Bass Institute aims to be “the home of evidence-based marketing” and uses its methods to answer questions such as “Are big brands dying?” and “Does the iPhone defy the double jeopardy law?” Sharp, whose previous work includes How Brands ...

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN - WV News


WV News

MARKETING MATTERS - Ensure success in your marketing efforts-HAVE A PLAN
WV News
I often ask business owners if they feel like their marketing is well thought out and intentional or are they winging it and making it up as they go. The vast majority of the time, the answer is — they are they winging it and making it up as they go ...

Can You Revise a Book to Make It More Woke? - Vulture


Vulture

Can You Revise a Book to Make It More Woke?
Vulture
Drake's editor at Harlequin, Natashya Wilson, thought the book had best-seller potential. She offered Drake a “significant” three- book deal (publishing code for an advance between $251,000 and $499,000), and Harlequin launched a major marketing ...

Plainville mom's Easter children's book to be sold in malls nationwide - The Sun Chronicle


The Sun Chronicle

Plainville mom's Easter children's book to be sold in malls nationwide
The Sun Chronicle
“I gave them my spiel and soon after the Simon Malls' marketing department contacted me,” she said. “They said they liked the idea and to send them a sample.” Starting this year, “Peek-a-Bunny” will be sold in over 50 malls across the country ...

Selected New Books on Higher Education - The Chronicle of Higher Education


The Chronicle of Higher Education

Selected New Books on Higher Education
The Chronicle of Higher Education
Good Fortune Next Time: Life, Death, Irony, and the Administration of Very Small Colleges, by Will Wootton (Mandel Vilar Press/Dryad Press; 280 pages; $17.95 paperback, $9.99 e- book). A personal look at what it's like to lead a tiny college in Vermont ...

and more »

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk - Forbes


Forbes

Marketing 'Deadpool 2' As A Comedy Sequel Is A Calculated Risk
Forbes
Selling 'Deadpool 2' as a comedy helps it stand out from the crowd, but comedy sequels often make a lot less compared to their predecessors than do comic book superhero sequels.

and more »

New Marketing Campaign Launched for Self-help Book - Benzinga


New Marketing Campaign Launched for Self-help Book
Benzinga
Leaha Mattinson's "Silver Linings: The Essential Guide to Building Courage, Self-Respect and Wellness" (published by Balboa Press in October of 2016) is set for a new marketing campaign this 2018. This self-help book is aimed at providing hope for ...

Why a group of Seattle mothers and children came together to write their own alphabet book - Seattle Times


Seattle Times

Why a group of Seattle mothers and children came together to write their own alphabet book
Seattle Times
During their workshops, each family was assigned letters and began creating artwork for the book. They brought in family possessions, rooted in Somali culture, to be photographed to appear alongside the appropriate letter of the alphabet. Next to “D ...

7 Content Marketing Books to Read in 2018 - Entrepreneur


Entrepreneur

7 Content Marketing Books to Read in 2018
Entrepreneur
Where will marketing be without content? It's the most important part of any marketing strategy. But, it's even more important for developing the right type of high-quality content to achieve successful results. Content - The Atomic Particle of ...

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